White Paper: How Technology Is Transforming Customer Service and Marketing

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Written by Jo Robinson

The benefits of implementing a technology strategy capable of enhancing interaction and engagement with highly mobile and connected, tech-savvy consumers are becoming increasingly well understood. Forward-looking companies are reaping compelling rewards in terms of significant improvements in sales and customer loyalty.

However, the challenge of deploying such technologies is not inconsiderable, particularly for the customer service and marketing function

White Paper: written by Oracle.

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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