12th May 2014

Written by Jo Robinson
The benefits of implementing a technology strategy capable of enhancing interaction and engagement with highly mobile and connected, tech-savvy consumers are becoming increasingly well understood. Forward-looking companies are reaping compelling rewards in terms of significant improvements in sales and customer loyalty.
However, the challenge of deploying such technologies is not inconsiderable, particularly for the customer service and marketing function
White Paper: written by Oracle.
Author
Jo Robinson
Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.
Connect with Jo on LinkedIn
Read more by Jo RobinsonThe Latest Customer Contact Research, Reports and White Papers straight to your inbox!
Get the latest insights from Call Centre Helper by signing up for our email content.
24th September 2025
From Insight to Impact: The Next Era of CX and AI Leadership – Webinar