White Paper: Customer service, marketing and technology: Mastering the customer journey

oracle-mastering-the-customer-journey-wp-ad
Page Views

Written by Jo Robinson

This Economist Intelligence Unit (EIU) report examines how customer service and marketing departments use technology, their level of autonomy in technology-related decision-making, and their evolving relationship with the IT department.

Digital technology has empowered customers to shop, research and communicate online and on the move, and businesses must be equally empowered if they are to engage with them effectively.

White Paper: written by Oracle.

 

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

Connect with Jo on LinkedIn

Read more by Jo Robinson

See more:

Oracle