2nd June 2023
Want to ensure your agents truly understand your customers’ problems? The key lies in asking the right questions.
Probing questions help uncover deeper insights, allowing agents to respond to real needs rather than assumptions.
By integrating these types of questions into customer conversations, you can enhance customer experience, boost First Contact Resolution (FCR) rates, and build stronger relationships.
A probing question is an open ended question that you ask to gain greater insight into what someone has just told you.
Asking probing questions in customer service can help you improve the overall experience by responding to a customer’s actual needs instead of making assumptions. It can also help to improve First Contact Resolution (FCR) rates.
“We ask probing questions for an important purpose, and that is to understand how they feel. If you can understand how they feel, you can understand why they have contacted you and, crucially, how you can best help them.” said Neil Martin, Creative Director at The First Word
Here are some examples of probing questions – also known as probe questions – that can be used during call centre customer conversations to help gather more information and better understand customers’ feelings.
It is often the case that a customer will provide a really long response to your opening question, but you want to focus on the issue at hand.
Active listening and probing questions (such as the one mentioned immediately above) will enable you to do that.
To develop you agents’ active listening skills, read our article: How to Train Active Listening in the Call Centre – With Four Exercises
Understanding this will tell you whether the problem is a one-off incident or systemic.
You can also gain insight into how to solve the issue by asking the customer how they’ve dealt with the issue previously.
When customers fail to explain the issue clearly, help them out by asking for an example. This will clear things up for you and make it simpler for the customer to articulate their problem.
This question is one to ask once you’ve built rapport, as you can then feel more confident in directly asking the customer about how the situation has impacted them – without startling them.
If the problem is preventing the customer from doing anything else, we can realize just how frustrating the issue is for them, setting us up for a sincere apology with a show of genuine empathy.
Establishing when the problem began is key to isolating the root cause.
Establishing when the problem began is key to isolating the root cause.
This will also give the agent greater insight into how long the customer has been suffering with the problem, which has the potential to influence their next steps.
It’s also key to find out whether the customer inadvertently created the issue themselves. You just need to be careful about how you frame it so you do not sound accusatory.
You need to gain an understanding of the whole picture.
If you can better visualize the problem, you may be able to link it back to something you’ve previously come across for a faster resolution.
By getting to grips with the actions the customer has taken to resolve the issue, you can ensure that you are not passing on any advice that has previously failed.
If the customer has tried to fix the issue themselves, look more closely at this. There may be reason in their logic, meaning that you can work together to problem-solve.
Sometimes customers expect you to be mind-readers in solving their problems. This question can help you to gauge customer expectations and manage them thereafter.
For more on managing customer expectations, read our article: How to Manage and Exceed Customer Expectations – With Examples
Knowing this will help you to determine the customer’s main priorities. With these priorities, you can find the best possible solution and adapt your approach in respect of this.
How often you think about something is a reflection of how much you care about it. If it’s a long time, this is a cue to show real empathy and start to put things right.
For practical advice on training advisors to use empathy in the contact centre, read our article: How to Coach Empathy in the Contact Centre – With Three Training Exercises
Does the customer have an important event coming up? How urgent is their request?
This will help give you a sense of the importance of the matter to the customer and it also sets you up to manage their expectations.
If the customer does not sound convinced by the solution that you’ve put forward, this probing question will give them the opportunity to raise any concerns.
Do you want to download this to share with your team?
Get your free download of 15 Examples of Probing Questions for Customer Service now:
Probing questions are also very useful to discover more information when customers ring the call centre for billing enquiries,.
Examples of probing questions for billing include:
Though closely related, clarifying questions and probing questions are fundamentally different in both nature and intent. Clarifying questions are typically brief and are designed to clarify the subject being discussed. For example, “Is this what you said?” and “Did I summarize what you said correctly?”.
For more advice on coaching advisors to have better conversations with customers, read our articles:
Reviewed by: Robyn Coppell