2nd March 2014

Written by Jo Robinson
This eBook follows one shopper’s journey and how the concept of the contact centre of the future provides the better overall experience.
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands.
White Paper: written by Oracle.
Author
Jo Robinson
Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.
Connect with Jo on LinkedIn
Read more by Jo RobinsonThe Latest Customer Contact Research, Reports and White Papers straight to your inbox!
Get the latest insights from Call Centre Helper by signing up for our email content.
24th September 2025
From Insight to Impact: The Next Era of CX and AI Leadership – Webinar