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White Paper: An Expert Guide to Creating Customer Personas

Intrado whitepaper on effective customer personas
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Written by Rachael Trickey

Personas are an often-neglected or misunderstood element of customer-centric service design. This guide aims to meet a real need for practical advice and guidance by helping organizations develop effective personas that will enable outstanding customer experiences.

A West Expert Guide by Amy Scott, CX designer, Sedulous

Click here to download your copy of the White Paper.

Rachael Trickey first joined Call Centre Helper in 2010. She has acquired extensive knowledge of call centre technology and the key players in the contact centre Industry.

Rachael is an Account Manager at Call Centre Helper, helping our current customers especially with Webinars and Social Media.

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