NiCE Announces 2025 International CX Excellence Award Winners

NiCE has announced the recipients of its 2025 International CX Excellence Awards.

They recognise eight organizations from EMEA and APAC for their achievements in customer experience using NICE’s CXone Mpower platform. The awards were presented during the Interactions International 2025 event in London.

Winners were recognized across seven categories for their use of AI and automation in customer service operations:

• AI Trailblazer of the Year: Lloyds Banking Group
• Customer Service Automation: Halfords
• CX Platform Use: Carnival UK
• Interaction Orchestration: IAG
• Workforce Management and Augmentation: Newcastle Strategic Solutions
• President’s and Judges’ Choice: Openreach and 2degrees
• Overall CX Excellence: TalkTalk

The awards are highlighting how organisations are applying AI and automation to drive efficiency, improve service, and deliver measurable results in customer experience.

Darren Rushworth, President, NiCE International, said, “In an environment where EMEA and APAC organisations must demonstrate tangible value from every AI initiative, this year’s CX Excellence Award winners are leading by example.

By embracing CXone Mpower’s AI-driven platform, these organizations have streamlined operations, boosted customer satisfaction, and reimagined what is possible in customer service.

We’re proud to celebrate their game-changing achievements and their commitment to exceptional experiences.”