Free White Paper – Seven Steps To Successful Customer Experience Measurement Programs

Moxie Software have released a new whitepaper “Seven Steps To Successful Customer Experience Measurement Programs”.

Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what’s working and what’s broken.

This report provides a seven-step process that CX pros must follow when measuring customer experience.

Key Takeaways

Customer experience professionals must make critical measurement decisions

CX professionals who want to design a successful measurement program need to follow seven steps that guide them through making a range of decisions from choosing which customer segments and experiences to measure to identifying and acting on CX issues.

Successful programs are dynamic, not static

Over time, CX pros will determine which customer experiences matter most to outcomes and which metrics best measure them. To stay relevant, CX professionals need to systematically and continuously review the key decisions they make for their CX measurement program.

Contents

Step 1: Choose Customer Segments
Step 2: Select Which Experiences To Measure
Step 3: Pick CX Metrics For Each Experience
Step 4: Design A Data Collection Strategy
Step 5: Set Targets For Each CX Metric
Step 6: Identify And Act On CX Issues
Step 7: Share Insights Gained From CX

Please click here to download this white paper:  Seven Steps To Successful Customer Experience Measurement Programs