Building loyal customers in a price-driven industry

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Written by Megan Jones

Moxie Software have released a customer loyalty case study.

The case study includes Matthew Kemp, head of the Customer Service Centre at Lebara, sharing key insights into their success in delivering excellent customer experiences, including:

  • Key components of designing an effective customer experience strategy
  • How to build an emotional connection with customers to encourage loyalty and retention
  • How to recruit, train and motivate agents (in creative ways) to deliver an excellent customer experience
  • Choosing the right technology platform to ensure delivery of the desired experience

Additional resources include:

  • Lebara infographic
  • Webinar slides

Click here to view the Lebara Case Study.

Author
Megan Jones

Megan is Editor at Call Centre Helper. She first started working for Call Centre Helper in 2013 and has held a number of roles - News Editor, Features Editor and now Editor.

She has visited a large number of award winning contact centres such as Tesco, Lego, BT and AA. She is well respected in the industry.

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