8×8 Launches New Solution for Improving Customer Journeys

8×8 has announced the launch of 8×8 JourneyIQ.

This solution is designed to help businesses track, predict, and optimize every step of the customer journey across all channels and touchpoints.

Hunter Middleton, Chief Product Officer at 8×8, explained the product in more detail: “With 8×8 JourneyIQ, businesses can now seamlessly track every customer interaction across the entire organization without losing context or visibility.

With AI-powered interaction tracking, 8×8 JourneyIQ helps businesses to optimize customer experiences at every touchpoint, empowering them to be proactive rather than reactive when it comes to potential issues and pain points.”

Using real-time AI, it provides a unified view of customer interactions, allowing companies to identify friction points and streamline workflows.

Key features of the product include 360° customer journey intelligence, AI-driven decision-making to address issues before they impact metrics, and intelligent orchestration to improve efficiency.

Sheila McGee-Smith, founder and principal analyst at McGee-Smith Analytics, said: “8×8 JourneyIQ allows organizations to cut through all the complexity and unify every customer touchpoint, both inside and outside of the contact centre, to provide a single, real-time view.”

Reviewed by: Megan Jones