White Paper: The Real Job of a Customer Advisor Is Managing Emotions

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Written by Jo Robinson

What makes a customer experience memorable more than anything else is the emotion felt by the customer.

In an economy where it’s become almost impossible to stand out effectively on price and product, positive emotion is more important than ever.

This white paper looks at the importance of managing customer emotions throughout the customer experience.

White Paper written by: Diabolocom

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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