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Recorded Webinar: Getting the Best out of The Voice of the Customer

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Written by Rachael Trickey

Customer feedback can be a great tool to highlight issues, broken processes and track contact centre performance. But it can also be underutilised and used in a way that fatigues customers.

In this webinar, we discuss the best ways to draw beneficial information from customers, as we also examine how this feedback is best used.

Topics Discussed

  • The right questions to ask in a customer survey
  • How many questions to ask
  • How to drive up survey completion rates
  • Post call surveys
  • Customer feedback technology
  • Extracting feedback from customer comments
  • Spotting trends in customer dis-satisfaction
  • Top Tips from the Audience

Panellists

Guy Arnold - Headshot
Guy Arnold
Founder of ‘Sales Through Service’ and ‘Investors in Feedback’

Jonathan Wax - Headshot
Jonathan Wax
NICE Nexidia

Jonty Pearce - Headshot
Jonty Pearce
Call Centre Helper

Rachael Trickey first joined Call Centre Helper in 2010. She has acquired extensive knowledge of call centre technology and the key players in the contact centre Industry.

Rachael is an Account Manager at Call Centre Helper, helping our current customers especially with Webinars and Social Media.

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