Recorded Webinar: Customer Feedback Tactics You Can’t Overlook

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Are you missing out on what your customers are really trying to tell you?

Research has shown today’s CX leaders are still primarily relying on traditional survey tools to solicit feedback from customers. In fact, many organizations have built significant programs around survey efforts, despite low response rates, lack of meaningful insights and diminishing return on investment.

But, in 2025, it really doesn’t have to be this way!

Join this webinar where our panel of experts will be discussing how to push your customer feedback tactics far beyond the lacklustre survey – building a strategy that combines structured and unstructured customer feedback to make sure every customer feels truly heard.

Panellists:

• Nate Brown, Metric Sherpa

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• Jason McKay, CallMiner

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• Megan Jones, Call Centre Helper

Topics Discussed:

• How surveys alone are holding you back
• The difference between structured and unstructured data
• Using customer feedback to make positive changes
• What’s now possible with the latest technology
• What best practice looks like in 2025

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Author: Rachael Trickey

Reviewed by: Jo Robinson