Thought Leadership Paper: The Untapped Benefits of Proactive Customer Communication

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Written by Jo Robinson

In this commissioned study, Forrester Consulting evaluate the shift toward proactive customer communication within a new omnichannel environment and identify the top benefits of proactively communicating with customers: Higher customer satisfaction, increased overall revenue, and increased cost savings.

A Forrester Consulting Thought Leadership Paper Commissioned By Genesys

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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