19th August 2021

Tuesday, September 14, 2021, 10 a.m. BST
Guest: Paul Lasserre, Global Segment Lead for Applied AI solutions, AWS (Amazon Web Services)
CX professionals understand the importance of AI, yet organisations still struggle to deploy and adopt this technology in truly meaningful ways. For example, 89% of CX professionals believe in the importance of leveraging AI in the contact centre, yet only 14% of organisations consider themselves “transformational” in employing AI to do the heavy lifting for the business.
What is holding organisations back on the path to AI maturity? And how can these limitations be overcome in an increasingly automated world?
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