Proactive Customer Service is the Key to Boost Customer Satisfaction

A pie graph showing the answers to the question "Which if the 5 strategies would you be most likely to implement" with the answers of 31%-proactive customer service, 24%-defining the right culture, 20%-collecting customer feedback, 14%-using customer oriented measures, 10%-creating an emotional connection
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Written by Jonty Pearce

According to our poll, the majority of contact centre professionals view proactive customer service as the greatest method of improving customer satisfaction, as voted for by 31% of those surveyed.

Poll – “What strategies for customer satisfaction would you be most likely to implement?” – answers

Proactive customer service – 31%
Defining the right culture – 24%
Collecting customer feedback – 20%
Using customer oriented measures – 14%
Creating an emotional connection – 10%

Source: Call Centre Helper webinar: 5 great ways to improve customer satisfaction     Sample size – 85     Date: January 2013

Author
Jonty Pearce

Jonty Pearce walked into his first call centre in 1989 and has been hooked ever since. He founded Call Centre Helper in 1989.

He is an Engineering Graduate with a background in marketing and publishing. In 2020 he won the AOP Digital Publishing Award for The Best Use of Data.

He writes and speaks on a wide variety of subjects - particularly around forecasting and scheduling. His in depth knowledge of forecasting algorithms has earned him the nickname "Mr Erlang."

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