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Most customer feedback is actually read

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Written by Jo Robinson

During our webinar “ALL NEW 30 Contact Centre Tips” our audience were asked  “How do you use customer feedback?”

Poll answers

We use overall percentage scores    50%
We call back unhappy customers    53%
We read all comments    61%
We sample some comments    14%
We mainly ignore comments    2%

Source: Call Centre Helper website webinar poll    Sample size – 198    Date: May 2014

Here is a link to the webinar: ALL NEW 30 Contact Centre Tips

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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