7th March 2012

KC Contact Centres has been selected by market research company SMSR to carry out telephone surveys on its behalf.
The five-year contract, worth £1.3m, will see KC Contact Centres conduct around 50,000 telephone research interviews for SMSR clients each year.
Its decision to outsource telephone surveys to KC Contact Centres means it’s able to handle increases in demand from its growing client base more efficiently.
Darren Hornby, Project Director at SMSR, said: “We’ve been very successful in winning new clients in recent years and this has led to a significant increase in the amount of telephone-based market research we do. We felt the time was right to outsource this aspect of our operations to a specialist partner who can deliver all the benefits of best-practice contact centre services, allowing us to focus on what we do best, which is delivering top-quality social and market research that meets our clients’ needs.
“An important factor in choosing KC Contact Centres as a partner is their focus on great customer service. We’ve been able to transfer our call centre operations and call centre agents to them smoothly, confident in the knowledge that calls will be handled on our behalf with the utmost professionalism.”
Tony Jopling, Head of KC Contact Centres, said: “This is an important contract for us. SMSR are well-respected experts in their field and we hope that our partnership with them will lead to us winning more work from market research companies so that we’re able to grow our business further.”
Pictured above (left to right): Tony Jopling, Senior Team Leader, Julie Harrison and Darren Hornby.