eBook: Busting the Top 10 Myths of Omnichannel Customer Engagement

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Written by Jo Robinson

Call centres of yesterday have evolved into multichannel contact centres and a few have transformed into omnichannel engagement centres.

Understanding the difference between “multichannel” and “omnichannel” is key to designing and delivering omnichannel customer experiences today’s tech-savvy customers expect.

This eBook dives deep into the top 10 myths of omnichannel customer engagement including:

  • A multichannel contact centre is the same as an omnichannel contact centre
  • Omnichannel customer engagement is the responsibility of the CRM
  • Implementing omnichannel customer engagement is complex & expensive

eBook written by: Genesys

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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