Did UK retailers make the most of Mega Monday 2012?

Netcall, thinks that UK retailers could have missed out on a potential £8.6million sales per hour by not having a web callback facility for Mega Monday, the pre-Christmas online sales phenomenon.

With an increasing number of shoppers purchasing goods using their mobile phones, understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to retailers’ success this Christmas.

“Mega Monday is allegedly the busiest day of the year for e-commerce sales.” commented, Richard Farrell, CTO at Netcall, “With UK consumers predicted to spend 375 million hours shopping online in December 2012 many retailers could miss out on massive sales revenue opportunities from this year’s Christmas shoppers if they are not prepared for the high volume of online consumer transactions.”

Research has found that by employing a click-to-call feature, retailers could increase online revenue by as much as 45% and create a 22%-25% reduction in website abandonment. Click-to-call technology is driving benefits for many retailers who have invested in the development of a comprehensive online contact strategy.