Cloud company drives efficiency of sales, marketing and mobile workforce

NewVoiceMedia have launched ContactWorld for Sales and Marketing. As it integrates with Salesforce, executives will now benefit from visibility of all sales activity as customer data is turned into customer insight, driving sales effectiveness.

This solution will improve internal efficiency, particularly for managers of entire sales organisations. Real-time dashboards and a rich source of historical data provide visibility and tracking of individual activities, while the solution’s call recording functionality offers an insight into operations and performance.

With ‘click-to-dial’, agents can dial directly from the calling list in Salesforce – simplifying the process and reducing the chance of misdialling. Customer records are then automatically updated, meaning there is a complete history of customer interactions as well as a clear audit trail. The solution also enables the creation of follow-up activities so that no lead is lost.

For organisations with field sales teams, mobile recording is available with the advanced package. As with fixed calls, all recordings and statistics are integrated with Salesforce for a complete customer interaction history, and are fully searchable. NewVoiceMedia delivers a network-agnostic solution that does not commit a business to a particular mobile operator.

Another feature offered by ContactWorld for Sales and Marketing is its configurable outbound caller ID (CLID), which can convey a local presence no matter what the location of the sales team. It also allows agents to manage multiple outbound lines, boosting productivity and effectiveness, as they are no longer siloed and constrained by telephony.

Tim Pickard, Chief Strategist of NewVoiceMedia, comments, “With 84% of customers prepared to walk away from a company that doesn’t listen, sales and marketing departments need to make sure they have a detailed understanding of their customers and what matters to them. With ContactWorld for Sales and Marketing, you can make sure you’re carefully targeting who you speak to, and what you speak to them about”.