Cinema chain extends contract on customer engagement solution

Netcall has announced that Cineworld has renewed its MOViE line contract.  The information and ticket booking service is used in around 80% of the major multiplex cinema groups in the UK and makes sure film fans don’t miss a screening by being able to contact their favourite cinema at any time.

Last year, it managed approximately 1million calls for the cinema group, with 10% of them during the first two weeks of the UK’s most commended film, Skyfall. With box office hits such as Fast and Furious 6, Iron Man 3 and The Hunger Games: Catching Fire coming out in 2013, MOViE line  will be a highly valuable customer service ally.

Cineworld’s relationship with Netcall, which has been going for 10 years, enables them to maintain excellent service levels, especially throughout periods of high call volume, such as the releases of large blockbusters. MOViE line aligns perfectly with Cineworld’s plans to use innovative technologies to enhance their customers’ experience and the efficiency of their operations.

Mark Holmes, Sales Director, Netcall: “We are delighted with the ongoing relationship with Cineworld, one of our longest standing clients and a leader in the entertainment industry. The MOViE line service is a great platform for the effective communication between film fans and the UK cinemas and it remains an important focus for us.  We continue to invest and develop MOViE line so that our cinema customers are assured a feature-rich service.”

Regan Andrew, Head of E-Commerce, Cineworld: “We have been working with Netcall for almost 10 years and they have proved to be an integral part of our technology-focused customer service strategy. Their solutions have always been of the highest technological standard and are backed by an excellent level of maintenance and support. Extending the contract means we can continue to offer our customers the best possible service via all communication channels.”