15th July 2025
A top US-based CRM and sales automation platform serving thousands of businesses across industries. With over $100M in annual revenue, this company provides advanced tools for managing customer relationships, marketing automation, and sales pipelines – all within a unified platform.
In 2025, they expanded their product suite with embedded voice AI to help clients better capture leads and handle support.
The CRM provider’s customers were looking for better ways to manage call volumes and accelerate responsiveness across teams.
But building real-time voice automation in-house posed serious roadblocks: months of engineering work, increased technical debt, and delayed time-to-market. The team needed a fully integrated voice solution they could white-label and launch with minimal effort.
Synthflow delivered a turnkey, white-labelled voice AI layer, fully integrated and live in just 60 days. The deployment included:
With no additional internal development required, the CRM provider was able to offer a fully branded voice automation feature to its customers – instantly expanding product value and opening a new revenue channel.
With Synthflow’s AI agents, the CRM platform rapidly transformed its offering – bringing voice automation to thousands of users and launching a new product line in record time:
Reviewed by: Megan Jones