IAG “Engaging Your Audience with Facebook Messenger”

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Written by Rachael Trickey

IAG “Engaging Your Audience with Facebook Messenger” using Nuance Virtual Assistant technology

Date: July 16, 2020
Speaker: Sinead Hoffman, Content & Social Media Lead at IAG

IAG achieves tremendous campaign engagement with Arlo the koala chatbot

How Arlo extended its reach from “above the line” campaign approach into social, driving further engagement and deepening the audience’s connection to koala conservation and home insurance by driving meaningful conversations as a virtual assistant
How the Nuance virtual assistant technology behind Arlo created an engaging and versatile experience that exceeded all forecasts for interaction and revenue generated
The story behind Arlo and how IAG raised money to plant over 700 trees and help preserve the natural environment of the koala population.

Author
Rachael Trickey

Rachael Trickey first joined Call Centre Helper in 2010. She has acquired extensive knowledge of call centre technology and the key players in the contact centre Industry.

Rachael is an Account Manager at Call Centre Helper, helping our current customers especially with Webinars and Social Media.

Connect with Rachael on LinkedIn