53% of Call Centre Professionals Don’t Know Their Customer Lifetime Value

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53% of industry professionals are unaware of their customer lifetime value, which is surprising given that this figure could significantly impact the company culture, in terms of emphasis on long term customer satisfaction or short term sales, for example.

Poll – “What is your Customer Lifetime Value?” – answers

Don’t Know – 53%
Less than £1,000 – 13%
£1,000-£4,999 – 9%
£5,000-£9,999 – 3%
£10,000+ – 22%

Source: Call Centre Helper Webinar Poll – How to build a business case for More Budget (and New Technology) Sample size – 72 Date: April 2016

Author
Megan Jones

Megan is Editor at Call Centre Helper. She first started working for Call Centre Helper in 2013 and has held a number of roles - News Editor, Features Editor and now Editor.

She has visited a large number of award winning contact centres such as Tesco, Lego, BT and AA. She is well respected in the industry.

Connect with Megan on LinkedIn

53% of Call Centre Professionals Don’t Know Their Customer Lifetime Value

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