Positive Lending Solutions improves customer insight

Positive Lending Solutions has selected a NewVoiceMedia solution to ensure complete visibility of all sales activity.

The accredited mortgage and finance broking specialist has selected NewVoiceMedia’s technology ‘ContactWorld for Sales and Marketing’ for complete visibility of all sales activity, as customer data is turned into customer insight, driving sales effectiveness.

The cloud contact centre solution integrates with Salesforce for increased efficiencies in outbound calling operations and detailed reporting.

The business will benefit from real-time dashboards and a source of historical data, providing visibility and tracking of individual activities, while call recording gives an insight into performance – invaluable for training and quality management.

With ‘click-to-dial’, sales staff can dial directly from a calling list in Salesforce – simplifying the process and reducing the chance of misdialling. Customer records are then automatically updated, meaning there is a complete history of interactions as well as a clear audit trail.

Follow-up activities can be easily created so that no lead is lost. Positive Lending Solutions can also benefit from NewVoiceMedia’s outbound CLID capability, as agents can choose the number they display when outbound dialling.

Presenting numbers that make sense to customers, such as geographically when calling different states, can also enhance the image of a business and has been shown to lift answer rates by 40%.

“NewVoiceMedia’s cloud technology offers us the detailed insight, reporting and functionality that we were looking for, along with remote working capabilities,” said Tom Caesar, Director at Positive Lending Solutions. “This is an exciting step for Positive Lending Solutions as the company continues to expand; we’re sure that ContactWorld will completely transform our sales business.”

“We are delighted to be working with Positive Lending Solutions and are confident that ContactWorld for Sales and Marketing will help further strengthen its leading position in the market, as the company, its customers and prospects, recognise immediate benefits from the solution,” said Jonathan Gale, CEO of NewVoiceMedia. “We look forward to seeing the business go from strength to strength.”

Visit NewVoiceMedia’s website for more information.