White paper: A Practical Guide to Measuring Customer Satisfaction in the Contact Centre

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Written by Jo Robinson

In this paper, Interactive Intelligence examine why customer satisfaction and loyalty matters. The value of retaining customers is clear, and effectively measuring their satisfaction is critical to keeping them as loyal customers.

White Paper: written by Interactive Intelligence

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Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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