What Is Omnichannel CX Analytics?

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What Is Omnichannel Customer Experience Analytics?

Omnichannel customer experience analytics collects and analyses data from multiple channels, such as social media, call centre interactions, email, and more.

By analysing multiple data sources at the same time, companies gain valuable context that isn’t available when a single data source is analysed in a silo.

In other words, omnichannel customer experience analytics provides a more comprehensive view of customer data, making it possible to derive actionable insights and make data-driven business decisions to optimize performance, from providing better customer service to informing market expansion and new product development.

Thanks to CallMiner

Author
Robyn Coppell

Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.

She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.

Connect with Robyn on LinkedIn

What Is Omnichannel CX Analytics?

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What Is Omnichannel Customer Experience Analytics?

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