2nd June 2022

We asked our readers ‘What Is Your Primary 2022 Priority?’ This article looks at the primary 2022 priority for 224 contact centre professionals.
The results have been taken from the Future Innovations chapter of our ‘What Contact Centres Are Doing Right Now’ 2021 survey report, which was sponsored by Akixi.
Primary 2022 contact centre priority – results:
| 2022 Priority | Percentage |
|---|---|
| Efficiency | 22.9% |
| Engagement and Culture | 20.0% |
| Omnichannel | 17.1% |
| Coaching | 14.1% |
| Self-Service | 13.5% |
| Recruitment | 5.9% |
| Remote Strategy | 1.8% |
| Smartphone Experience | 0.6% |
| Other | 4.1% |
As is the case in 22.9% of contact centres, efficiency is the most common goal for contact centres as we head into 2022.

However, many more priorities also scored highly. For example, 20.0% of contact centres pinpointed engagement and culture, while 17.1% selected omnichannel.
At the bottom of the chart lies smartphone experience (0.6%) and – perhaps more unexpectedly – remote working (1.8%). The latter could highlight that the vast majority of contact centres have now got to grips with their approach to future working models.
4.1 % of contact centres also informed us that they have a different primary priority from those listed above.
When pressed to share what exactly their key objective was, they put forward the following goals:
This survey was done in partnership with Akixi, NICE, Nuance, Odigo, Poly and ProcedureFlow.
To download the full copies of our ‘What Contact Centres Are Doing Right Now’ survey reports follow the links below:
You can also download the full copies of our ‘Is Your Contact Centre Delivering Exceptional Customer Service?’ survey reports by following the links below:
For more great information check out our other Contact Centre Research