White Paper: Emotive CX for Customer Interaction

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Studies have shown that it’s emotional satisfaction that is especially important.

This white paper looks at emotions, how they influence behaviour, their relevance to customer experience outcomes and specifically how all this translates into the daily life of customer interaction.

White Paper written by: Martin Hill-Wilson and sponsored by NewVoiceMedia

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

Connect with Jo on LinkedIn

White Paper: Emotive CX for Customer Interaction

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