16th October 2017

Written by Jo Robinson
In this commissioned study, Forrester Consulting evaluate the shift toward proactive customer communication within a new omnichannel environment and identify the top benefits of proactively communicating with customers: Higher customer satisfaction, increased overall revenue, and increased cost savings.
A Forrester Consulting Thought Leadership Paper Commissioned By Genesys
Author
Jo Robinson
Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.
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