Contact Centre Research

Just 60% of Organisations Are Considered to be Good at Building Rapport

Published On: 6th Aug 2026 08:00

According to our poll, just 59% of contact centre professionals believe that the organisations they are part of are good or very good at building rapport.

Of the remaining answers, 33% considered their organisation average and 8% admitted that they thought their organisation was poor at building rapport.

Poll – “How good is your organisation at building rapport with customers?” – answers

Very Good -13%
Good- 46%
Average – 33%
Poor – 8%

Source: Call Centre Helper Webinar Poll: How to Improve Rapport with the Customer Sample size – 193 Date: March 2017

Reviewed by: Robyn Coppell