1st August 2024
Complementary words are words that are used to describe a service or a product that is complementary (free or at no additional cost).
These are not to be confused with complimentary words, which are words of praise to make a customer feel better.
Complementary relates to items or services that enhance each other when used together, improving the overall experience (e.g. offering additional services that enhance the primary service). These are often free or at no additional cost.
Examples of complementary offerings in customer service include:
Complimentary relates to praise given to customers as a courtesy or expressing appreciation.
Examples of complimentary in customer service include:
For examples of complimentary words for customer service to help your agents boost their conversation, read our article: 100 Complimentary Words and Phrases to Use in Customer Service
It is important to note the difference between complementary words and complimentary words.
An easy way to differentiate between them is to remember that complementary words refer to how something completes something else, for example as a free service, e.g. This service is complementary (free/ at no additional charge).
The two words sound the same but are spelt differently.
Used to highlight that the service is provided at no cost, enhancing the customer’s perception of added value without additional expense.
Indicates that every customer can access the service without paying extra, ensuring inclusivity and widespread benefit.
Communicates that the free service is a special offer to maintain or enhance customer relationships, often in response to an issue or as a thank-you.
Clarifies that the feature is a built-in benefit of the current package, reassuring customers that they are receiving added value without extra fees.
Aims to positively inform customers that they won’t incur extra charges, enhancing their satisfaction with the service.
Reassures customers that the service is included in their ongoing subscription, alleviating concerns about unexpected costs.
Highlights that the service is a free addition to a recent purchase, adding value and encouraging continued loyalty.
Emphasizes that the customer is receiving an enhancement to their current service at no additional cost, often to encourage satisfaction and retention.
Communicates that improvements or new features are automatically included in the existing package, reassuring customers of continuous value enhancement without extra fees.
Indicates that customers can access an additional resource for free, adding value to their existing services and improving their overall experience.
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For more language advice to apply to your customer service interactions, read our articles: