17th September 2013

According to our poll, 40% of contact centre professionals believe that brands are getting better at delivering the customer experience, outweighing the 23% of those who thought other wise.
The remaining 36% instead believed that brands had remained “about the same” in doing so.
Poll – As a customer, do you feel that brands are getting better or worse at delivering customer experience?- answers
40% Better customer experience
36% About the same
23% Worse customer experience
Source: Call Centre Helper webinar: Customer Experience: Making it personal Sample size – 138 Date: February 2013