One-day MBA programme launched

The CCA One-Day MBA Programme for Customer Experience is being held on 30th April in Edinburgh.

If you are responsible for managing customer service in an increasingly omni-channel environment, you will be aware of the growing challenge of managing complexity at the front line, while at the same time being an effective strategist helping to shape tomorrow’s service.

The CCA Customer Experience MBA aims to challenge participants to explore their roles and consider how these will change in a rapidly evolving and ‘always on’ world – developed as a one-day programme.

The essential modules will cover issues including:

• Measurement and insight
• Your role in the industry
• Peer review and insight
• Management tools and techniques

Attending organisations include Amicus Horizon, Nationwide Building Society, The Carphone Warehouse, Tesco Customer Service Centre and Santander.

To find out more download the booking form or contact Sharon Johnston (Head of Membership Services, CCA)