Recorded Webinar: How to Better Understand the Voice of the Customer
Published On: 6th Aug 2026 15:51
In this webinar we look at how to better understand the Voice of the Customer and how you can improve your customer feedback surveys.
Topics Discussed
- Tips for Increasing survey completion rates
- The right sample sizes
- Avoiding survey fatigue
- Really understanding why your customers are calling
- Mapping the entire customer journey
- Getting to the root cause of problems before they escalate
- The importance of recording all interactions
- Targeting and addressing issues
- Harvesting insight through Voice of the Customer technologies including Interaction Analytics
- Use of proactive notifications
- Hints and tips from the audience
Panellists
David Mason
Business Systems
Jonty Pearce
Call Centre Helper