Social Media Only Accounts for 1-2% of Traffic in Over Half of Contact Centres

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Written by Jo Robinson

According to our poll, 52% of industry professionals reported that social media traffic only accounts for 1-2% of overall contact volumes.

Poll – What percentage of traffic does social media make up? – answers

0%: 25%
1- 2%: 52%
3-5%: 15%
6 -10%: 5%
More than 10%: 3%

Source: Call Centre Helper webinar: Improving Customer Service on Social media     Sample size – 108     Date: June 2012

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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