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20th April 2023
ABC stands for Always Be Closing, which is a famous motivational phrase made popular by the memorable performance of Alec Baldwin as the ruthless salesman Blake in Glengarry Glen Ross.
It describes a sales approach wherein the salesperson should always remain persistent and focused on closing deals. In fact, it is more of a mentality.
To embrace ABC, salespeople must develop a mindset where completing a sale is the ultimate goal at all times.
This sales-first attitude differs from the typical call centre focus on customer satisfaction but, as we’ll discuss, it can also be a valuable tool in the call centre.
Thanks to Scorebuddy
Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.
She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.
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24th September 2025
From Insight to Impact: The Next Era of CX and AI Leadership – Webinar
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