What Is Business as Usual (BAU)?

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BAU means the normal state of operations for the contact centre. It is the opposite of AHOD, which stands for All Hands on Deck.

During BAU there is generally no need for overtime and it usually means that service levels are regularly being met.

Examples of use

We are back to BAU. (We are back to normal)
With the new marketing campaign it could be several days to BAU.

Author
Robyn Coppell

Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.

She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.

Connect with Robyn on LinkedIn

What Is Business as Usual (BAU)?

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