The Largest Online Community for Contact Centre Professionals
The Largest Online Community for Contact Centre Professionals
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8th July 2022
A good will gesture or GWG is a way of compensating a customer for a customer service problem.
For example, if a customer’s broadband was not available for 12 hours, then a good will gesture of £10 could be offered to help cover the costs of having to use mobile data.
Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.
She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.
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24th September 2025
From Insight to Impact: The Next Era of CX and AI Leadership – Webinar
