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Published On: 5th Aug 2026 07:00
Customer retention strategies encompass the set of actions that companies take to stop customers from churning and to grow as many as possible into loyal customers.
A customer retention strategy starts with the first customer interaction and continues throughout the entire relationship with your organization.
Contributed by: Genesys
Reviewed by: Megan Jones
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4th August 2026
4th August 2026
