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22nd July 2022
CDP stands for customer data platform.
This differs from a CRM system as, in layperson’s terms, a CDP platform manages your customer data, whereas a CRM system manages your customer relationships.
A CRM platform is typically the system used by employees when interacting with customers, such as to organize and manage customer-facing interactions with your team.
A CDP platform is typically used by marketeers to identify trends and purchase-decision drivers – by collecting data on customer behaviour with your product or service. It can then be used for marketing to create targeted and personalized marketing campaigns.
CDP can also mean Customer Digital Platform.
Thanks to Alex Mead, Michael, Aoron, Eivind and Jozef
Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.
She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.
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24th September 2025
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