Recorded Webinar: Customer Effort and the Contact Centre

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Written by Jo Robinson

Customer Effort has become the latest metric of choice for the contact centre. It is being used by many of the forward thinking contact centres.

In this webinar we will be exploring the concept of customer effort and how it can be best used within the contact centre.

Topics Discussed

  • Customer Loyalty
  • Customer Effort Scores
  • How it works, how best to use it
  • CSat vs NetPromoter vs Customer Effort
  • What is the best contact centre metric?
  • Common criticism of Customer Effort
  • Common pitfalls to avoid
  • NetEasy score
  • Your chance to share your own experiences and ideas

Panellists

Richard Snow - Headshot
Richard Snow
Ventana Research

Richard Farrell - Headshot
Richard Farrell
Netcall

Jonty Pearce - Headshot
Jonty Pearce
Call Centre Helper

Author
Jo Robinson

Jo Robinson has worked at Call Center Helper since 2007. She started off as News Editor and is currently Operations Manager. Jo quality checks a large number of the articles on Call Centre Helper, along with caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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