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Aspect Bursts Back Onto the CX Scene

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Written by Xander Freeman

Alvaria has officially announced the return of the “Aspect” brand. Under this new subdivision, Aspect will manage Alvaria’s workforce engagement management (WEM), previously known as the Alvaria Enterprise Workforce Suite.

Previously know for its foundational work on Automatic Call Distribution and Workforce Management Software, the team at Aspect say their return reflects their commitment to driving innovation and empowering businesses to adapt to future challenges.

Gillian Grefé, Head of Brand Creative at Aspect, went into further detail on their latest blog post, stating: “We are returning to our roots as the pioneer of workforce technology, with a commitment to shaping the future of work, reintroducing Aspect to the market.”

Alongside this, Aspect has introduced WorkforceOS, a user-friendly platform built around the agent experience. We’ll cover more news on this as the project enters the beta phase, but so far Aspect has stated that it will be “easy to use and familiar feeling, like the technology your teams are already comfortable with.”

The rebranding signifies a step forward for Aspect, as it begins to re-establish itself as a major player in the WFM and wider CX space.

Xander Freeman is Director at Call Centre Helper, the world’s largest online community of contact centre professionals. He is a regular host and moderator of webinars, interviews, and live panels on a wide range of topics in the customer contact space – sharing insights on CX innovation, AI, workforce management, and more.

Joining the team in 2023, he currently runs our digital channels, aiding in our editorial direction, video and webinar programmes, our social outreach and also works closely with our media partners. Xander often collaborates with our editorial staff, visiting industry events, and conducting in-person and virtual site visits for contact centres both in the UK and abroad.

Within his role, he manages the strategic direction of Call Centre Helper, ensuring that the organisation stays at the cutting edge of what both global CX leaders and agents need to know to succeed in what can be an extremely challenging environment.

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Reviewed by: Hannah Swankie

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