Expert Insights

What Is Side-by-Side (SBS) Coaching?

Published On: 6th Aug 2026 07:00

This is a type of coaching where one employee sits alongside another employee listening in on the call. This is used in both contact centres and BPO.

This is particularly useful towards the end of the induction training period when the new advisor is starting to take calls.

The coach then can listen to how the call is going and can direct the advisor to certain parts of the screen, or in some cases can take over the call. There is then an opportunity at the end of the call to review performance.

Reviewed by: Robyn Coppell

What Is Side-by-Side (SBS) Coaching?

See more:

Your Next Read