8×8 Unveils Refreshed Brand to Elevate CX

8×8 has unveiled a refreshed brand that highlights its commitment to creating seamless communication solutions.

The rebrand – featuring updated colours, logos, and visuals – marks an important milestone in the company’s journey to offer a more customer-centric experience.

Bruno Bertini, Chief Marketing Officer at 8×8, said, “At 8×8, we’re stepping out of the box and our new brand captures the energy and ambition of this exciting next stage.

Our transformation is much more than cosmetic, it’s a commitment to relentless innovation and a giant leap in the CX space as we align 8×8 even further around our customers’ successes by taking their CX goals and ambitions to new heights. Brands, much like technology, must evolve to stay relevant in a rapidly changing world.”

The new brand identity reflects 8×8’s dedication to supporting CX and IT leaders who turn fragmented interactions into cohesive, impactful experiences.

Samuel Wilson, Chief Executive Officer at 8×8, said, “This rebrand reinforces our commitment to solving the real challenges our customers face while driving measurable business outcomes.”

Author: Hannah Swankie

Reviewed by: Rachael Trickey