9th June 2023

Written by Robyn Coppell
In today’s competitive consumer landscape, businesses must focus on delivering an exceptional experience to all their stakeholders.
This means going beyond simply meeting customer expectations to creating truly memorable and engaging experiences.
TX stands for Total Experience, and is a holistic approach to delivering exceptional experiences that encompasses all aspects of the customer journey.
It includes customer experience (CX), employee experience (EX), user experience (UX), and multi-experience (MX).
Author
Robyn Coppell
Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.
She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.
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