What Is Brand Intelligence?

2463

Brand intelligence is the collection and analysis of data related to customer sentiment and customer emotion about the brand.

The term can be used to describe the actionable information gleaned through analysis or to describe the brand intelligence process, which involves:

Collecting data from sources where consumers are talking about your brand
Gathering both qualitative and quantitative data
Employing brand intelligence tools to analyse data in context, and
Leveraging the resulting insights to predict consumer behaviour and reach performance goals, such as reducing customer churn or improving customer satisfaction.

Thanks to CallMiner

Author
Robyn Coppell

Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.

She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.

Connect with Robyn on LinkedIn

What Is Brand Intelligence?

Share...

See more:

Your Next Read