Recorded Call Centre and Customer Experience Webinars

Recorded Webinar: How to Build an Effortless Customer Experience

Published On: 6th Aug 2026 08:00

Reducing Customer Effort has been shown to improve customer satisfaction and improve customer loyalty.

In this webinar we look at a range of techniques to make customer service and customer care effortless.

Topics Discussed

Reducing Customer Effort
Customer Effort Metrics – including the Customer Effort Score
Spotting and Changing Processes
Customer Self Service
Reducing repeat contacts
Quick wins to reduce customer effort
The role of technology in delivering effortless customer care
Use of Artificial Intelligence
Robotic Process Automation
The role of chat bots
Top tips from the audience

Panellists

Dr David Naylor

Humanotics

Michael Johnston

Interactions LLC

Rachael Trickey

Call Centre Helper

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