Zendesk Launches Relay for Proactive Customer Messaging

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Published On: 6th Aug 2026 11:51

Zendesk has introduced Relay, a new app designed to enhance customer communication through proactive messaging on WhatsApp and SMS.

Relay enables companies to reach out to customers at scale and manage these conversations directly within Zendesk.

Key Features of Relay Include:

Enhanced targeting and personalization
Easy template creation
Improved business outcomes

Mike Keohane, RVP of Business Development at Zendesk said “Relay will allow companies using Zendesk to proactively contact their customers through WhatsApp, to provide important updates that they might not be aware of. This can include examples such as reporting incidents, invites for exclusive opportunities, and requests for feedback on services or products.”

Reviewed by: Xander Freeman

Zendesk Launches Relay for Proactive Customer Messaging

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