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Published On: 6th Aug 2026 07:00
Average Time to Abandon (ATA) is also known as the Average Patience of the caller.
This is the average length of time that a caller will stay in a queue before they abandon (or hang up) the call.
While a significant number of people will stay on the line for very long periods of time, others will simply hang up. Some will redial, but many will not.
Reviewed by: Megan Jones
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