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27th January 2023
Average Time to Abandon (ATA) is also known as the Average Patience of the caller.
This is the average length of time that a caller will stay in a queue before they abandon (or hang up) the call.
While a significant number of people will stay on the line for very long periods of time, others will simply hang up. Some will redial, but many will not.
Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.
She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.
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24th September 2025
From Insight to Impact: The Next Era of CX and AI Leadership – Webinar
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